A Recruiting Video Should Help the Right Candidates Self-Select
The goal is not to make every person want the job
A useful recruiting video should help the right people understand the company, role and culture well enough to decide whether they can see themselves there.
That means the film needs more than a list of benefits.
Show the actual environment
Candidates want context. Show the office, facility, tools, team interaction and the kind of work people do throughout the day.
Let employees speak naturally
Short interviews with current employees can answer questions candidates actually care about: What surprised you after joining? What makes someone successful here? What does the team do well? Why have you stayed?
A compact shotgun microphone such as the Audio-Technica AT875R can be useful for clean interview audio when positioned correctly.
Be specific about the culture
Words like “fast-paced,” “collaborative” and “family” are used by many companies. Show what those words mean in this workplace.
If collaboration means daily standups, show one. If training matters, capture it. If employees spend time in the field, the recruiting film should not look like everyone sits at a desk all day.
Include the parts that make the role distinctive
A realistic recruiting video builds trust because candidates are not being shown a generic corporate montage.
Repurpose the production
The main recruiting film can create short role-specific clips, employee testimonials, vertical social content and still photography for the careers page.
If your Connecticut company is hiring and wants recruiting content that attracts people who actually fit the organization, I can help plan the interviews, visuals and deliverables around the roles you need to fill.
Contact Me to discuss recruiting video and employer-brand photography.
Some equipment links are Amazon affiliate links. I may earn a commission at no extra cost to you.
Tags: #RecruitingVideo #EmployerBranding #CorporateVideo #BusinessStorytelling #ConnecticutBusiness
Share This Post: